Amazon Plans To Limit The Number Of Accounts A Marketer Can Create

Today many marketers use Amazon to promote their online businesses. Amazon has a vast selection of products and services and even if you don't have an account with Amazon, you've likely heard of the site. The question many marketers have is whether Amazon will ever allow people to use third-party e-mail accounts to market their products through their own website. Fortunately, Amazon has announced that they are thinking along the lines of this.

"So many affiliate marketers are mired in the daily grind of constantly honing and evolving their campaigns, trying to make the most of every opportunity. One thing that often gets left out of this process is creating multiple accounts to run multiple campaigns. But what if you don't have an Amazon account? If your Amazon account has been banned, you've come to the right place."

Amazon's reasoning for this new policy is clear. It's in their best interest to stay organized and prevent marketers from mixing personal data with their campaign efforts. Amazon will still ban marketers who use multiple Amazon stealth accounts to send each other promotional emails. They will also continue to ban marketers who use email addresses or "junk" mail to promote themselves or their products.

One way that Amazon is hoping to enforce this new policy is by requiring marketers who use third-party email or autoresponders to submit their website fingerprints. Amazon describes their current method of doing this in a way that would not cause any confusion: "we use a JavaScript engine called JSBrowser that automatically generates a web page for the user in order to better understand which browser the visitor is using...to ensure that we're able to provide relevant content based on the IP address and browser type of the visitor." From this comment, it appears that Amazon is trying to limit the ability of spammers to create numerous accounts and then send junk email to people who don't want to receive these promotional messages.

What is interesting about this new policy is that they are applying this same mechanism to their "Amazons" program. As soon as a marketer has opened up an Amazon stealth account, they are required to sign up for a new account with Amazon. Upon signing up, they are asked to input their website fingerprints and submit a submission form. This submission form covers such matters as their website's language set, category, and subcategories. Amazon is hoping to detect pages created by spammers that are stuffed with affiliate links that are not relevant to the business's offerings.

The only problem with this new policy is that it doesn't affect the millions of marketers who already use Amazon's tools to market multiple websites. Therefore, it may very well have the unintended effect of lowering the barrier to entry for new Internet entrepreneurs. Spammers will simply create multiple accounts with Amazon and create different promotional campaigns to promote each separate site. These new accounts will not be detected by Amazon and will not be banned. Because many marketers plan to launch more than one Amazon business, the impact of this new policy could be significant.